Search Engine Optimization(SEO) is no longer a buzz word, it’s a requirement for any business large or small that owns a website. Why is it so important you ask?  It’s so important because more people are using the Internet as a preferred medium for finding and purchasing what they are searching for.  Quite simply, if you’re not found in the search results for customers looking for your products, you will find it very difficult to leverage your website.

In order for your product or service to be found, you need to not only have a website, but it needs to be “Optimized” so Search Engines can find and index your websites content.  To give you an idea of how the proliferation of the internet is changing the way people get information, the following list* explains the daily/monthly distribution through these common media channels:

• Daily Newspaper Circulation – 48 Million – *Audit Bureau of Circulations
• Monthly TV Viewership – 285 Million – *Nielsen
• Monthly Internet Searches – 14 Billion – *comScore Media Metrix

With 14 Billion searches being performed every month, the time is now to make sure you are visible when a search is performed for your services or products.  SEO is also the most effective online method for generating conversions because when someone searches for something and when they find your page, you have now entered the mind of your customer and provided them with what they were looking for.  Customers like this and as a result they are more inclined to contact you for more information or simply purchase your product on-line.

Now that you know why SEO is so important my next article will explain how SEO works and how it can save you oodles of money!

*Source of List Data – InboundMarketing.com